Cain believes that “really good businesses become brilliant on the back end of sustainability,” but also on the back of great people and great culture. He’s built a company culture grounded in fun, loyalty, and lifestyle. Business, he says, should be the by-product of building a great place to work.
Mindset extends to Bee Dee Bags’ customers. Cain values long-term relationships over short-term wins, knowing that big accounts may come and go, but small, local retailers and hospitality businesses are often the most loyal, and most profitable, partners.
He recalls selling 3,000 paper bags to a woman who wasn’t even considering packaging at the time, and another customer, who was reluctant to buy in bulk but eventually became a loyal regular after seeing the true value. These stories reflect the heart of the business: listening, building trust, and offering solutions that make life easier for customers.
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